PivotDesk started with a small freelancing job while the co-founders went through the TechStars program. It developed into something much more as the program progressed. After putting the final touches on their Demo Day pitch deck, Matt knew he wanted to join them. Shortly after that, he became the Creative Director for PivotDesk.
This was an entirely new concept, and the goal was to show companies that they needed to start thinking about office space differently: to share the space until they needed it.
First: The brand. It had to have character, but also show it's efficiency. This was achieved by brighter colors, edgy copy, and clean typography. From there, the application needed to be designed from the ground up.
PivotDesk was essentially a marketplace, and marketplaces are hard. You have two audiences to design for: renters and office holders.
Each side of the experience was designed to be clean and easy to understand. A team looking for space could find space based on their needs: culture, size, and amenities.
The application really kicked in once it matched you: managing payments, monitoring who is in the space, and facilitating communication for both parties.
During Matt’s time as the Creative Director, the PivotDesk team grew from four people to 20 in just over a year. Companies saved hundreds of thousands of dollars due to this new way of thinking about space.
Guests find hosts
Communication needs to be seamless and effective. With this Host contact flow, Guest's information found it's way into the right inbox and helped facilitate an easy transaction and move-in.
Once teams began sharing a space, the PivotDesk dashboard is where it all came together. Hosts could see exactly how many spaces there were left, and how much money hosts were making off each seat. Activity details showed what was happening around the office and what needed attention at any given moment.
A Space to help all other spaces
When it was time to move out of the TechStar's office, the team decided to eat their own dog food. This meant that Matt was tasked with designing a space that catered to innovation within PivotDesk, but also supported other teams that would be sharing the space as well.
It's all about the details when it comes to designing a creative space. One of the main features that was built-in were 10 custom runway lights that housed Hue Light bulbs. This meant each individual bulb could be controlled: brightness, color, and timing. Matt had the developers whip up a script where every time PivotDesk helped a company through the application, an airport runway light sequence would trigger down the vertical desks.